It’s no secret that words have power. For example, you probably wouldn’t say to a potential vendor, “I’m not hiring you because your product sucks.” Instead, you might say, “I don’t think your offering is the right fit for us at this time.” There is a big difference in how the recipient of that information hears the first one over how he hears the second, and, as professionals and decent human beings, we are sensitive to that.
So it’s curious why we use damaging words when we’re talking about our own ability or about our willingness to do whatever it takes to achieve our goals. When talking about ourselves, we tend to use words that diminish our ability and our belief in our capability. The impact these words have on the confidence others have in us is bad enough. It's worse that they affect the decisions we make and the actions we take.
The words we use, even if only in our head, say a lot about...
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